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Paid Search &
Display Advertising

Immediacy, Awareness, and Results

Precisely Target Customers and Markets

Paid search and display advertising allow brands such as yours the ability to target audiences and markets with precision and timeliness offered by few other methods of advertising.

Reach your customers at the most critical moment, when they are they are looking for what you offer.

  • Karuna Consulting just gets it and considers themselves partners in our success.  I highly recommend them for any business in any industry that demands a... READ FULL QUOTE
    Robert Shryoc CEO

Our Approach to Paid Search

Asking & Listening
At Karuna, we like to begin with the end in mind. Determining goals and outcomes is the first step in designing an online advertising campaign. Are you looking to generate sales, drive traffic to a website, or build a prospect list? Defining what success looks like is the foundation which allows Karuna to build unique campaigns and solutions.
Strategizing & Distilling
In its simplest form, the strategy behind any digital campaign is to achieve desired results while operating within budgetary constraints. What is not simple is designing such a campaign. At Kaurna, we carefully study your target audience, the competitive landscape, established approaches and new, emerging technologies to ultimately craft and implement a results-oriented, fiscally accountable online advertising campaign.
Creating & Iterating
Online advertising has grown beyond traditional search, or Pay Per Click (PPC), advertising to incorporate other tools such as display, remarketing, mobile, shopping, and video advertising. When crafting an online advertising campaign, Karuna will design a program that incorporates a variety of tactics and platforms. The Karuna team has the training, experience, and expertise necessary to create campaigns capable of generating a positive return on investment.
Measuring & Analyzing
Careful, constant measurement of campaign performance is essential for ensuring a successful online advertising campaign. Karuna combs carefully through the performance data of campaigns, ad groups, ads, and individual keywords. Through this analysis, we can determine when adjustments and modifications are needed to establish and maintain high performance. Finally, consistent communication, reporting, and review ensure complete accountability on the part of Karuna.

Our work can speak for itself. Want to check out a cross-section of our portfolio?

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Thank you for your interest!

We'd love to share our great work in this case study, but we need to know where to send it! Please provide an email below, and we will get this over to you immediately.

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